To pull all this together, I decided to run a website audit on one of my favorite bloggers, Christina Galbato. Identify areas of your navigation that are entirely Flash or JavaScript. Search engines have challenges with reading and accessing these, which could prevent your site from getting indexed. Here’s what I’d be looking for in the technical assessment stage of your website audit. This is where optimized calls-to-action (CTAs), marketing offers, and landing pages play a major role in the performance of your website. As part of determining the overall efficiency of your website, your audit should check to make sure your site is designed with your visitors in mind.
Step 3: Evaluate Your Site’s Technical Health
- For example, our SEO audits include a certain number of pages.
- A high bounce rate or a generally poor experience causes your site to lose relevance for Google.
- A robots.txt file tells search engine spiders which pages they can crawl so they won’t overload your site.
- The tasks included in an enterprise SEO audit depend on the scope of the audit itself and the business, and consider any existing SEO strategy.
- Next, look at the anchor text distribution of your backlinks.
A Local SEO audit will analyze your website’s organic visibility as it pertains to a specific region. A Local SEO audit will focus on things like your Google Business profile, placement on Google Maps, and external links and citations. If your website can be accessed with or without the “www” prefix in the URL, it’s crucial to make a choice and stick with it.
Lastly, the tool uses the Human Quality Rater Guidelines to assess where your content succeeds and where it falls short. This makes it easy to add relevant E-E-A-T signals to your content based on Googles own guidelines. The YMYL guidelines are used by Google SEO Anomaly to scrutinise content written on sensitive topics like finance, health, safety or overall well-being. If you are struggling to copy and paste the content from your site, enter the URL into this tool, and it will extract the text content.
Solving key challenges for businesses
Of course, the results you get will vary based on which option you choose. (Here at Bruce Clay Inc., we spend up to 160 hours preparing, delivering, and following up on each audit.) SEO expertise is not a core competency of many businesses. With an SEO audit, you can discover what is wrong and what you need to improve. With it, you can make your website better and more visible to Google leading to more traffic and conversion.
Before you choose any of these solutions, I recommend checking each orphan page with Google Analytics to see if it gets traffic. Once the crawl is complete, you’ll see orphan pages marked with grey nodes in the site structure. You just need to go through these pages and clean up unnecessary links. Prolonging existing redirects to the new site can hinder Google’s ability to reach the intended page and waste the crawl budget. Moreover, long redirect chains deplete PageRank, diminishing the link juice your page should receive. Thus, it’s important to eliminate long redirects on your site.