SERanking also offers features like rank tracking and backlink analysis. The SEO tool offers the best help for SEO, PPC, ad campaigns, backlinks, keyword research, search engine results pages (SERP), and much more. Choosing the right SEO tools is vitally important to your business.
The 29 Best Free SEO Tools for 2025
The SEO Writing Assistant helps you write original, SEO-friendly content that’s easy to read and aligns with your tone of voice. Last but not least, track your acquired links in the “Monitor” tab. SEOQuake is a free browser extension that allows you to check SEO parameters for webpages while browsing the Internet.
This analysis takes into account the performance of existing SEO initiatives, social media, usability, and more. Sitechecker is a comprehensive solution for SEO auditing that identifies opportunities to increase organic search traffic. Sitechecker is used to automatically monitor your website performance, inform you of timely error detection, and search for growth points. (Note that some of these tools have free trial periods. Some also offer entirely free plans but with restrictions in terms of flexibility and customization). Schema data helps search engines show your pages for the right search query, increasing your website’s CTR and site visits.
Local SEO & Citation Management
If you’re into the nitty-gritty of SEO data, this tool helps you create more sophisticated search patterns to dive deeper into your website’s search query data. Think of SEO tools as your digital magnifying glass and toolkit for your website. They’re not just about providing numbers and graphs; they’re about offering insights and strategies to enhance your website’s visibility and performance. A free version of Screaming BHS Links Frog lets you crawl up to 500 URLs.
- I remember back in the day when getting a quick SEO audit meant manually combing through meta tags, alt text, headings, and obscure lines of code.
- With CanIRank, you get more than just the keyword analysis for a single query.
- If you’re looking to get started with SEO or want to achieve better results for the low cost of $0, here are 110 of the best free SEO tools you should be using.
- SEOptimer is an easy-to-use and straightforward SEO audit tool that helps you improve your page ranking.
This means you’ll still need a separate (likely paid) tool to audit a competitor’s site to see which links it’s grabbed. The Ahrefs Lite plan is often sufficient for small businesses. The primary goal of search engine optimization (SEO) is to help your website rank higher in search engines such as Google. To be effective at SEO, however, you’ll need some tools at your disposal.
Plans increase in price by providing more “units,” which allow you access to a higher volume of keywords to track. Its ability to track keywords on a hyper-specific level (including search engine results features) and white-label reporting make it ideal for agencies and in-house teams. Siteliner is an SEO checker tool that helps you find duplicate content on your website. It also compares your website to the average of websites checked with this tool to help you better understand where you stand.
Free tools like Google Search Console give you direct insights into how your site performs on Google. Paid tools often add richer features like competitor analysis, advanced keyword research, and AI-powered content recommendations. It checks backlinks in bulk, and Majestic even offers a “topical trust flow” to display your proximity to industry authorities. Also, its bots sift through domains — even competitors’, which can make you a viable contender — and supply precise data to shape your strategy.
They streamline collaboration between SEO professionals, content writers, and developers by providing centralized insights. It only shows data for your own site, so it’s not helpful for competitor research or keyword discovery beyond what you’re already ranking for. It also lacks backlink data and in-depth content optimization features. Historical data is limited to the past 16 months, and the interface can be a bit confusing for users who aren’t familiar with SEO terms. Local, mobile, social and global SEO tools are also available. We provide simple, professional-quality SEO analysis and critical SEO monitoring for websites.